Coke Sign Now Part Of Sydney History
by Miroslava Jurcik
Title
Coke Sign Now Part Of Sydney History
Artist
Miroslava Jurcik
Medium
Photograph - Photograph
Description
Now this sign is just part of Kings Cross history !!! Sold – for a great cause! The auction results were incredible. The overall auction campaign including all eight letters, raised a total of $100,700 for the Wayside Chapel (for Sydney homeless). The winning letter was the lower case 'c', selling for $18,700.
The Kings Cross Coca-Cola sign has served the beloved Sydney skyline for more than 40 years, but now the sign has served Sydney in a different way.
To raise money for charity, Coca-Cola gave Sydneysiders a chance to own a piece of Kings Cross history.
The red and white neon billboard was erected in 1974 in its current location whilst the left side of the billboard was a later addition in 1990. In 2004 the billboard for the first time in thirty years advertised a product other than Coca Cola, when the left side of the board advertised the release of Halo 2.
In 2015, the Coke sign was removed to make way for an upgraded Coke sign to be installed in 2016.
This picture was taken in 2013.
Uploaded
January 19th, 2017
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Viewed 1,531 Times - Last Visitor from Ottawa, ON - Canada on 03/28/2024 at 4:13 AM
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Comments (28)
Kellice Swaggerty
I like your fine composing focusing attention on this brightly colorfully lit sign, Miroslava! L/F
Rainbow Artist Orlando L
Fascinating story to go with his memorable image!! now you have a piece of history in your memory card!! L/F
Miroslava Jurcik replied:
Thank you, definitely glad to get this shot knowing its a piece of history today !! :)
Bunny Clarke
A gorgeous and iconic capture. Funny how something as simple as a commercial sign can become so embedded with our history. It's the good memories of the product. :o)